Tuesday, May 19 12:00-1:00pm ETWhat AI Is Telling Families About Your District
and What You Can Do About It
About the Webinar
Right now, parents are getting answers about your district from AI.
You didn't write those answers.
In this live session, we'll show you exactly what's happening and give you a clear roadmap to fix it.
A complete experience, from the problem to the action plan.
❋ The new realities of K-12 communication in the age of AIHow families are actually researching districts today, and why your current communication strategy may already be behind.
❋ Real-world examples of what AI is saying about districts right nowA concrete walkthrough of AI-generated district responses, including where the gaps are and why they exist.
❋ How to identify your own gaps through approachable self-assessmentA step-by-step framework you can apply to your own district immediately after this webinar.
❋ The roadmap: how to fix it and where to startPrioritized, actionable steps to strengthen your narrative so that AI platforms reflect the story you want families to find.
The problem
The rules of K-12 communication just changed. Most districts don't know it yet.
Families used to visit your website, read your newsletter, or call the office. Today, they open ChatGPT, Google Gemini, or Perplexity and ask: "What is [your district] known for?" or "Is this a good school district?" They get a confident answer in seconds.
That answer is being generated right now, whether you're involved or not. If your district's story is unclear, outdated, or inconsistent across your website and content, AI fills the gaps for you—often with information you wouldn't choose.
This isn't a future problem. It's happening right now. The districts that act now will have a significant advantage in trust, enrollment, and community confidence.
Every registered attendee is entered to win our full proprietary audit. Save your seat today for your chance to win a deep-dive evaluation of how ChatGPT, Gemini, and other AI platforms are interpreting your district across real parent questions.
Valued at $2,500 | Awarded live at the end of the session
You must attend live to be eligible. One winner per district. Drawing held at the close of the webinar.